Born out of Marie’s passion for fantastical, magical worlds and historical eras, Rêves d’Aleysia creates unique corsets crafted from upcycled materials, with each piece drawing inspiration from a particular era and telling its own story.
For this project, I have created a romantic and enchanting identity, drawing on historical references and antique ornamentation. From calligraphic typefaces to bespoke illustrations, every element contributes to a rich and immersive world, at the crossroads of heritage, couture and the imagination.
Rêves d'Aleysia: a brand of upcycled corsets and accessories
To create unique, inclusive and sustainable pieces that allow everyone to express their own individual style, without compromising on aesthetics, accessibility or commitment.
Through an approach based on the circular economy and the passing on of knowledge, Rêves d’Aleysia is reinventing the corset and accessories by offering more responsible fashion, designed to last and to inspire a new way of consuming.
Her mission
A whimsy, historic charm and fantasy universe
The logo is based on an elegant and highly expressive calligraphic typeface, much like a signature. The long arabesques and sweeping curves lend the name a romantic and almost magical quality, whilst conveying a real sense of movement.
The emblem directly depicts the silhouette of a winged statue wearing a corset. The symbol thus brings together three essential aspects of the brand: its history; the corset, which lies at the heart of Marie’s craftsmanship; and the magical imagination that characterises her creations.
Every brand I create using the Magnum Opus formula comes with a comprehensive gallery of graphic elements, such as illustrations and icons, which can be used to enhance the brand, attract customers and raise its profile.
It’s a way of being unique and standing out, but also of showcasing one’s world and passions. Here, I’ve created 17 illustrations which can be grouped into three categories.
The illustrations
THE FANTASTIC AND THE MAGICAL
HISTORY AND
HERITAGE
THE FLAGSHIP PRODUCT,
THE CORSET
For Rêves d’Aleysia, I also adapted the visual style for Instagram to create a consistent and recognisable feed, whilst leaving enough freedom to bring the brand to life on a day-to-day basis.
I therefore designed several fully customisable templates, enabling Marie to easily create her own content whilst staying true to her brand identity.
A preview feed also allows her to visualise how her posts will look together and gradually build a cohesive brand identity on her profile.
The aim: to give her the tools to bring her brand identity to life beyond her logo and create an online presence that is just as immersive as the rest of her brand!
She also received a guide on how to use the templates, designed to make them easy to get to grips with and enable her to create her own content whilst staying true to her visual identity.
Instagram templates
Featured Stories, pinned carousels, product and educational carousels, Reels highlights covers
She was also able to make use of a range of printed materials designed to accompany each order, such as a thank-you card to include in parcels [customisable] and a personalised label for each corset, listing essential information such as size and composition.
These materials are designed to extend the brand’s visual identity right down to the smallest details of the customer experience.
Printed media
Stories à la une, carrousels épinglés, carrousels produits & éducatifs, cover des réels highlights
Magnum Opus Package: As well as a comprehensive and 100 per cent bespoke visual identity, we have developed a whole range of bespoke digital templates as well as print materials.
The offer
A premium, strong brand identity
Combines visual identity, an Instagram content strategy and deployment across various print media to showcase your brand’s world in a consistent and impactful way.
2490€ 2390€ HT
6 weeks
Includes 3 sets of refinements
The Symphonie package
A one-hour session to plan the roll-out of a bespoke content strategy
Profile optimisation (search engine optimisation, keywords, etc.)
Optimised biography
Digital assets:
- Customisable templates for:
Carousels, posts, featured stories, reels covers
- 1 pre-designed feed
- 1 guide to using the templates
Let’s shape my brand together
Printed materials
- Business cards and thank-you cards
- Leaflets or brochures
- Stickers or product labels
M
O
agnum pus
S
The ervices
B
ook cover and extras
Enhance your novel with a bespoke cover and visual elements that bring your world to life and immerse readers in the heart of your story.
B
randing
Designed to be unique, this new identity allows you to stand out by highlighting what makes you special.
The most popular
C
ommunication supports
Designed like proper musical scores, they guide you to convey the message as accurately as possible, with style.
creative services
singers, dancers, actors, musicians, etc…
bookshops, record shops, art galleries, specialist shops, etc…
charities, schools, festivals, museums, town halls, theatres, music colleges, etc…
writers, publishing houses, the cultural press, etc…
painters, sculptors, photographers, illustrators, costume designers, etc…
set designers, set decorators, stage managers, producers, film, etc…
Performing artists
Cultural entrepreneurs
Institutions & events
Authors & publishers
Visual and fine artists
Cast members
Performing artists
Institutions & events
Authors & publishers
Visual and fine artists
Cast members
Performing artists
Cultural entrepreneurs
Authors & publishers
Visual and fine artists
Cast members
Performing artists
Cultural entrepreneurs
Institutions & events
Visual and fine artists
Cast members
Performing artists
Cultural entrepreneurs
Institutions & events
Authors & publishers
Cast members
Performing artists
Cultural entrepreneurs
Institutions & events
Authors & publishers
Visual and fine artists
01. The discovery call
It’s easy to book an appointment on Calendly. Once you’ve booked, we’ll spend 30 minutes discussing your project, your needs, and how I can best support you.
02. Commercial Proposal
I’m sending you a comprehensive, personalised document which will give you a more detailed insight into how I work, the different packages I offer and the stages of my support.
Once we’ve confirmed our collaboration (yes!), I’ll send you a detailed questionnaire to explore your world, define your positioning, your values and your target audience, and clarify your vision so that we can best guide your future visual direction.
03. Strategic Questionnaire
I’ll turn all your answers into a 40-page document that you can use to guide all your future creative and business decisions. This guide is designed to lay solid foundations for your brand’s identity.
04. Strategic Guide
That’s it, we’ve done it! You’ll receive a detailed 40-page guide setting out the visual direction for your brand. Amongst all your documents, you’ll find the guidelines for using your new brand identity to ensure a consistent look across all your media.
06. Graphic Guide
05. An Introduction to the Concepts
This is the creative stage! You’ll receive several strategically designed concepts. Once I’ve had your feedback, I’ll refine the final concept so that it perfectly meets your expectations and showcases what makes your brand unique.
Up to 3 adjustments based on the formula!
R
eviews
We really enjoyed working with Fenicia Studio, and the whole experience was absolutely brilliant. Alexia is very attentive, meticulous and professional. She immediately understood exactly what I wanted for my musical theatre group, whether it was the visual identity or the posters. The result is exactly what I had in mind. A huge thank you for this wonderful work!
— ARTRIO
Alexia really understood what I wanted and, as well as bringing her expertise to the project, she provided me with a high-quality brand kit.
She communicated very well, guiding me towards the best choices.
To see what she’s done: faienca_broderie
— Broderie faienca
I commissioned Fenicia Studio to create a complete visual identity for the launch of my business, Atypik Vox. The result has exceeded my expectations; as well as the outstanding graphic design, which perfectly reflects what I was looking for, I’ve also benefited from practical advice on marketing and how to use the design elements. I now feel much more confident about my communications, thanks to a strong and unique identity that gives me confidence. Furthermore, they have produced a wide range of variations that allow me to customise any type of medium. I recommend them 100 per cent and will definitely use Fenicia Studio again for any future needs without hesitation.
— ATYPIK VOX
